Wonder Not
Project Type | Art direction, brand development, concept, logo, design, photography
Specifications | 2″ x 3.5″ business cards, 5″ x 7″ 6-page lookbook
Brand identity and art direction proposal for concept clothing brand, Wonder Not. Wonder Not would offer elevated, qualitative clothing with attention to details designed for everyday life and ease when it comes to picking out what to wear. The logo reflects the approachability and effortlessness of the brand and a play-on-words; the “o” made to reflect a knot that ties together to create the word “wonder”.
Included are a set of deconstructed lookbook pages, business cards, and a campaign print advertisement.
